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William K. Hutchinson George E. Durno Lawrence Sullivan William S. Neal Robert S. Thornburg Harry Ward Pierce Miller Cole Morgan Arthur T. Newberry

FOREIGN SERVICE

ROME--GUGLIELMO EMANUEL MOSCOW--EDWARD L. DEUSS MADRID--HAROLD BALLOU VIENNA--ALFRED TRYNAUER SOFIA--CONSTANTINE STEPHANOVE BRUSSELS--GEORGE A. DETRY PRAGUE--L. ALLETRINO BELGRADE--DR. W.A. MORRISON RIGA--HARRY HIRSCHFELD LISBON--A. FREIPAS DA CAMARA SHANGHAI--ALFRED MEYER PEKING--JOHN ANDREWS GOETTE TOKYO--JAMES YOUNG MANILA--HIRAM MERRIMAN HONOLULU--E.P. IRWIN COLOMBO--VINCENT DE SILVA CAIRO--P.S. TAYLOR ALLAHABAD--J.H. THORNLEY BOMBAY--C.S. DE ANDRADE CAPE TOWN--FRANK BURTON NAIROBI--JOHN MACNAB WELLINGTON--F.W. SIMMONDS SIDNEY--J.G. PATON BUENOS AIRES--DAN CAREY RIO DE JANEIRO--ARROXELLAS GALVAO SANTIAGO--ROBERTO GATTICA HAVANA--A.D. ROBERTS REYKJAVIK--AXEL THORSTEINSON

Few women have attained pre-eminence in Journalism. Mary T. Dougherty is outstanding among the few. Her life's work is dedicated to promoting greater happiness, greater opportunity and greater influence for women. She knows America's great women, leaders in social, educational, civic and political spheres. She devotes all her knowledge, experience and ability to keeping the Evening Journal overwhelmingly FIRST as a home newspaper.

Thorough newspaper man who has grown up with the Bronx and uptown New York. Writes editorials on local topics. Conducts "'ROUND UPTOWN" column. Edits a real neighborhood section.

Every day over 122,000 copies of the Evening Journal sold above 110th Street in Harlem, Bronx, Washington Heights and Westchester County include this section.

A "Dyed-in-the-Wool" Brooklynite from cradle to editorial chair. Associated with Brooklyn newspapers for many years. Prominent in Brooklyn's civic, social and commercial life. Edits a section of real local news for Kings, Queens and Nassau Counties.

Every day over 234,000 copies of the Evening Journal include this section, which is thoroughly read in Long Island homes.

He knows the problems of the human race. Simplicity of thought and staunch adherence to an uncompromising philosophy of optimism distinguish the work of Dr. Frank Crane. His writings are helpful, encouraging, inspirational. His followers are legion. Thousands of Evening Journal readers in New York City and suburbs look forward to his daily articles. His wisdom marks the paths for a happy life.

"Billy Benedick" ... who is he? He is a member of the most exclusive and highly placed society set of New York. His newsy quips and chatter about the doings of socially prominent men and women have established one of the most extensively read Society News Pages in New York. "Billy Benedick's" identity is kept secret as his work would obviously be handicapped were it to be made public.

Elsie Robinson is, like Dr. Crane, a philosopher ... but one would hardly call her gentle. She is brisk, though never brusque in setting forth her views. She likes to jog people out of mental ruts and, judging by her tremendous popularity among the countless thousands of Evening Journal readers throughout New York City and its suburbs, they like to have her do it. Her advice is sound and well taken.

Often referred to as America's "Bernard Shaw," and as America's wittiest woman. Satire sparkles through her writings. Her observations on the foibles of men and women, the joys and sorrows of love and marriage, and the relief or the lack of it in divorce are always brilliant and entertaining, yet always "said with a smile." Helen, like George Cohan, says: "I always leave 'em laughing when I say good-bye."

Thorough familiarity with the investment securities market has established him as an authority. Accuracy and informed judgment characterize his reports. In close contact with the financial world, he delves into the resources and development of corporate business. A keen student of finance, he is qualified to give sound and unbiased advice to countless thousands of Evening Journal readers annually.

DURING 1927

NEW YORK EVENING JOURNAL

"WILLIAM WRIGHT"

An analysis of these 12,000 inquiries disclosed that 63% had a total of about ,000,000 actually on hand for investment or already invested in securities.

More than 1,000 New York Evening Journal readers continue to write in every month for help in solving their problems. "William Wright" is giving these readers his helpful and expert advice every day, from his vast store of financial knowledge.

Good things to eat, recipes for cakes, pies and a variety of tempting dishes, appetizing menus, economical marketing, preserving--all these are a part of Ruth Mason's articles in the Evening Journal. Tens of thousands of housewives read Ruth Mason's helpful articles regularly and write to her for advice. Additional thousands listen-in to her cooking lectures broadcast over WHN and WPAP.

ONE ANNOUNCEMENT

Evening Journal Cooking Page

BROUGHT 14,000 LETTERS

Requesting copies of a New Cook Book issued by the Bureau of Home Economics of the U.S. Dept. of Agriculture, Washington, D.C.

Ranked by the great masters of music as one of the most brilliant metropolitan reviewers. A music critic in the fullest sense. His opinions are distinguished alike for their soundness and the wit with which they are expressed. Irving Weil has reviewed for Evening Journal readers all the great and near great musical events for over fifteen years. He has the confidence of a legion of music lovers among the largest audience of evening newspaper readers in America.

John Anderson writes entertainingly and authoritatively on the drama. He tells what a play is about and then gives his own reactions. He does not belong to the "let-us-pat-each-other-on-the-back" school of critics, but devotes his column daily to interesting discussions of what is actually happening in the world of the theatre. Mr. Anderson was formerly on the Evening Post and is recognized as the highest type of drama writer in New York.

Acknowledged by producers, directors, film stars and the public alike as an authority on the silver screen art. Her clever articles on motion pictures and personalities in the movie world are the best of their kind published in New York. Tens of thousands of fans read what Rose Pelswick says in the Evening Journal every day and "listen-in" on her Radio Movie Club programmes over WHN and WPAP.

A twentieth century exemplar of the famous Greek philosopher, Epicurus, acknowledged authority on the art of good eating. Mr. Hoftyzer is a modern day food expert who stresses the importance of pure foods and explains the principles of nourishment which promote life and health. His timely articles on marketing, what to buy and when to buy, are followed regularly by housewives in the Evening Journal homes.

To see and set down as no other artist of her generation does is Nell Brinkley's unique and amazing gift. Every picture has a charm and distinction all its own. Evening Journal readers love Nell Brinkley--she has made their lives happy with beautiful thoughts which radiate from her fascinating portrayals of romance and life. Nell Brinkley's drawings and romantic descriptions appear regularly in the Evening Journal's daily Magazine Page.

Formerly associated with the American Banking Institute and now Financial Editor of International News Service, he is one of America's recognized experts on finance and business. He writes interestingly, informatively and authoritatively on the big financial subjects of the moment. His daily articles in the New York Evening Journal have attracted a vast audience of readers throughout New York City and its suburbs interested in business and finance.

Unquestionably the greatest cartoonist of the age. His pen combines the master strokes of the artist and a broad knowledge of politics and public affairs. He gives Evening Journal readers the "high lights" of the news of the day and portrays unerringly the virtue or villainy of public characters. Powers' outstanding talent has helped to make the Journal the most interesting evening newspaper in America.

He writes the story of the stars and tells it fascinatingly every day in the Evening Journal. His mail exceeds that of any other contributor. He treats authoritatively on the science of astronomy, yet captures and holds the attention of the reader who has no technical knowledge of the subject. Thousands of students of the heavens above follow his daily writings in the New York Evening Journal.

She is outstanding among the highest paid women writers of newspaper serials in America. Being the wife of a famous newspaper man she has a keen understanding of what the newspaper reader seeks in fiction. Her novels such as: "Hollywood Girl," "Money Love" and "Gilded Kisses" have attracted intense interest among the largest audience of evening newspaper readers in America.

One of the foremost authorities on the game of bridge. He "plays" a game every day in the columns of the Evening Journal and writes with such clarity that experts and novices alike understand. Tens of thousands of bridge fans read his column daily. Thousands of Bridge Games throughout New York and suburbs are played nightly according to Wilbur C. Whitehead's "Sound Auction Bridge" which appears in the New York Evening Journal.

Countless thousands of homes in Metropolitan New York "tune-in" daily to New York Evening Journal Radio Programmes. Tens of thousands "listen-in" to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion Picture Editor; and an incomparable array of professional entertainers and educators. Radio fans follow the radio news and programmes arranged by Margaret Santry every day in the New York Evening Journal.

Victor of 1928 Olympia Fields tournament, notable for the spectacular 36-hole play-off, in which Johnny defeated the great Bobby Jones. Farrell, former caddie on the Westchester links, famous professional and a master tutor of the "ancient and honorable" game tells Evening Journal readers how to improve their golf. New York golfers follow the champion's expert advice exclusively in the Evening Journal.

Women's interest in sports is fast approaching that held by men. Miss Orcutt knows her golf and writes authoritatively about the game, about women in golf, and other women's sports. Women in New York and throughout the suburbs follow Maureen Orcutt's articles on golf regularly in the Evening Journal. Miss Orcutt has the unique distinction of being able to write as well as she plays championship golf.

Prima Donna of the Metropolitan Opera Company, and herself one of the most beautiful women in America, Mme. Jeritza tells Evening Journal readers her secrets of beauty. She has studied the art of creating and preserving beauty and writes authoritatively. Being a highly cultured and professionally successful woman her great aim is to render a service of helpfulness to the greatest possible number of women.

Mrs. Beeckman is one of America's greatest authorities on the customs and usages of good society. Thousands of substantial, serious-minded men and women write to her about the proper thing to do or say in a given situation. She renders an invaluable service to Evening Journal readers. Her frank advice and suggestions are widely read in the columns of this newspaper each and every day.

One of America's few artists with the rare gift of imagining the situation she draws as well as the sentiments of those who look at it. Dorothy Flack's charming girls have an irresistible fascination for Evening Journal readers. She stands second only to the famous Nell Brinkley and the drawings of both these distinguished artists appear on the Magazine Page in the New York Evening Journal.

Dr. Reed is one of America's most distinguished medical men--he writes authoritatively about the ills to which human kind is heir, also of the psychology of health and sickness. His writings have a big following among women readers of the Evening Journal--their welfare and that of their children comprise a great part of his suggestions on health. He is the Health Counselor in Evening Journal homes.

Sporting news with a punch! Experts to write about and report each branch of sports. Those are the cardinal principles which guide New York's greatest Sports Editor. Farnsworth, noted reporter himself, has covered all the outstanding sporting events in recent years. His word story of the "Battle of the Century," the World's Series or the Army and Navy Gridiron Classic is as thrilling as the event itself.

Experts throughout the Sporting World say "TAD" is the greatest sporting cartoonist of all time. "INDOOR" and "OUTDOOR SPORTS" put "T.A.D." in a class by himself. He has originated more slang phrases which have attained national popularity than any other American. These pungent contributions to the colloquial native language have made "T.A.D." beloved by over two million Journal readers.

The "Sports" column by "Bill" Corum is the best of its kind on any Sports Page in America. "Bill" knows his sports. He gives Evening Journal readers the facts plus inimitable observations. His puns, wisecracks and reverse English season the day's sporting dish. Nearly half of all the men and women who buy any New York evening paper buy the Evening Journal daily--and "Bill" Corum alone is a good reason.

Superior all-around writers are as rare as the same kind of athletes. Sid Mercer, President of the New York Sports Writers' Association, combines the unique faculty of being an authoritative critic in all lines of sports. His account of a major boxing contest is the next best thing to having a ringside seat. Evening Journal readers know this and get their ringside views from Sid for every important boxing event.

He takes the motive back of the day's news for his text and makes his pictures preach a powerful sermon. With unerring skill he packs the "cause and effect" of a lifetime story into a single drawing. He is equally gifted in portraying the serious or humorous side of any big news or sports event. The New York Evening Journal is Coffman's pulpit. He addresses the largest congregation of evening newspaper readers in America through the Evening Journal.

Former collegiate athletic star. Captained Columbia Varsity Elevens 1901-04. Selected for "All-American" honors. Coached at Virginia, Fordham, Stevens, Manhattan, Columbia and New York University. Umpire in Yale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yale games. Only Racing Expert with knowledge of training methods. His selections most widely read of any writer on turf affairs in New York newspapers.

"Gene Tunney is a worthy model for manly youth," says Rev. Francis P. Duffy, famous fighting chaplain of the old 69th Regiment. The strength of his talks, writings and example is the fact that he lives up to the rules of clean living and good sportsmanship. New York's boys and young men read Gene Tunney's articles regularly in the Evening Journal. He tells them how to strengthen their bodies and keep in robust health.

Travels with the YANKEES--writes about them for Evening Journal readers throughout the season. His pen pictures of big sporting events are said to be "better than a photograph, as impressive and stirring as big news." "When it's slugged by Ford C. Frick, it's a knockout." That accounts for the host of men and women readers who look for his writings daily in the Sports Pages of the New York Evening Journal.

A sporting event of international interest--the Olympic Games--covered for Evening Journal readers by the famous athlete and crack sprinter, Charley Paddock. His wide acquaintance among notable athletes and knowledge of athletics in general give him an insight into every branch of sports. Experts to report each and every branch of sports--that is the reason Evening Journal Sports Pages are so well read.

Practically lives with the GIANTS throughout the baseball season. His play by play reports of each game give Evening Journal readers everything but the applause. Acknowledged expert on boxing, covers the big fights and officiates as radio announcer in giving the blow by blow description. "Buck" O'Neill is a sporting writer with the PUNCH on the diamond, at the "mike" and in the "ring."

He follows the "ROBINS" and reports every game and every play for Evening Journal readers. Schumacher's vivid descriptions of baseball plays bring the real thrills of the game right into New York Evening Journal homes. Countless thousands of Brooklynites who root for the "ROBINS," and follow every play and every game, depend on Garry Schumacher's reports in the Evening Journal.

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