Read Ebook: Advertising by motion pictures by Dench Ernest A

Font size: 10 px 15 px 20 px 25 px 30 px 35 px

Background color: BlackWhiteGrayLight GrayDark GrayDim Gray

Text color: BlackWhiteGrayLight GrayDark GrayDim Gray

Apply/Save settings

Ebook has 76 lines and 7273 words, and 2 pages

Obviously, the most effective advertising medium is the motion-picture theater. If the exhibitor rents out his screen to retailers, you should arrange to have a slide shown. Failing this, an advertisement in the house organ or program should produce the desired results.

In regard to the well-known brands of photoplays, I know of a pharmacist in Beatrice, Nebraska, who invented the Triangle sundae. This comprised a mixture of vanilla and dark chocolate ice-cream, over which was placed a confection triangle, the work of a local baker. On the top of this were three cherries and three green candied plums. This stunt was pulled off in co-operation with a local photoplay exhibitor, who was as satisfied with the extra business secured as was the druggist.

Triangle is only one brand of popular photoplays with advertising possibilities. Others are Paramount, Red Feather, Blue Bird, Metro, World, Mutual, Universal, Gold Rooster, Beauty, Biograph, Kalem, Vitagraph, Edison, Essanay, Selig, Lubin and Thanhouser.

It may be argued that it is giving the manufacturer free publicity, but it does not sell him any more prints, for the exhibitor, as a rule, contracts for all the productions released under a certain banner. You would, of course, benefit the manufacturer were you to boost brands indiscriminately, but the success of the stunt depends on securing the assistance of the local exhibitor. When that is secured, you only christen soda-fountain concoctions after the brands of photoplays to be seen at his theater. A little extra time and effort in devising new soda-fountain lines will be well repaid.

NEW PANCHROMA TWIN ARC

MODEL C

Price,

In use by

The Vitagraph Kalem Essanay Lubin Rolfe-Metro Fox Universal Thanhouser

and hundreds of other M. P. Studios

Total weight of each unit less than twenty pounds, exclusive of stand.

The New Model H TOP LIGHT our latest offering

See it and judge its efficiency

WE ARE LIGHTING EXPERTS FOR ALL PURPOSES IN MOTION PHOTOGRAPHY

We outfit operators for studio, transit, commercial and unusual purposes.

Rental terms on request at headquarters.

ALLISON & HADAWAY CORPORATION Photographic Manufacturers and Importers 235 Fifth Avenue, Dept. D, New York

EVERYTHING-FOR-YOUR-PLAYHOUSE HOMMEL'S COMMERCIAL BUILDING 422 FIRST AVE. PITTSBURGH. PA.

Is there a photoplay you wish written around your goods? I supply the plot, technical scenario, or both.

How about boosting your picture? It will pay you to entrust me with the preparation of the literature.

Is there a unique publicity stunt you have in mind? Why not enlist my aid?

Are you using regular photoplays? If so, I can furnish a weekly report of the latest productions.

Is there a problem on which you seek advice? Perhaps I can be of service to you.

ERNEST A. DENCH, 326 Decatur Street, Brooklyn, N. Y.

AS A COMPANION VOLUME, BUY "MAKING THE MOVIES"

TRANSCRIBER'S NOTES:

Share on: WhatsApp @Hash Facebook Tweet