: A manual of face brick construction by American Face Brick Association - Architecture Domestic Designs and plans; Brick houses; Bricklaying

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rface an enduring color scheme of monochrome uniformity or polychrome blending, as his taste may dictate. The whole sweep of color, in smooth or rough textures, is at his command from the pure, severe tones of pearl grays or creams, through buff, golden, and bronze tints to a descending scale of reds, down to purples, maroons, and even gun metal blacks. Thus, instead of building for your client a house of a dull, insubstantial, unattractive appearance, you can, by the use of face brick, build a substantial, enduring house that presents to the eye a veritable symphony in color, at once a satisfaction to yourself as well as to him, and a cause of appreciative remark by his neighbors or the casual passersby. It will always stand to the credit of your art as a builder.

Growing Demand for Brick Houses

You represent the best work that can be done in your community. People come to you when they want to build because they know you as an able designer and one capable not only of giving them sound advice but of carrying the work through to a successful termination. Why then confine yourself to one type of building such as frame or stucco?

More and more people are going to ask you about a brick house, and for very good reasons which we intend shortly to give you. Why not tell them you can build a brick house as easily as you can one of frame or stucco; and what is more, why not tell them the fact, viz., that it is a better house in every way, safer, more enduring, more comfortable, more attractive, and in the end more economical!

Enlarge Your Field as a Builder

You will thus greatly enlarge your field of action, increase your profits, and gain a much higher standing in the community as an all-around builder. If you hesitate about taking up building in brick, it is doubtless because you share the common erroneous belief that it costs your client too much, or because you think it outside of your building practice, presenting difficulties you do not care to face. But we are very sure that a careful reading of this Manual will convince you of the pre-eminent value of the face brick house for your client, and of your complete competence to build it for him.

What You Owe to the Community

PRE-EMINENT MERITS OF FACE BRICK

The material you put into the walls of a house should, as Vitruvius said, always have structural and artistic merit. Face brick have both in a striking measure, and in consequence can show the strongest economic and personal reasons why they should be used.

Structural Merits of Face Brick

Structurally, bricks are a material easy to handle and when laid in the wall endure the heaviest pressures and strains. Hardened and matured in fire, they resist the ravages of flame. Examine the scene of any conflagration for evidence. Nor will they corrode or decay with the passing of time, as remains of ancient brickwork abundantly prove.

Artistic Merits of Face Brick

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